Different tenant types bring different opportunities and risks. Here’s how landlords can tailor their rental strategy based on who they want to attract.
Students
- Often rent by the room or in groups
- May have limited rental history
- Prefer properties near universities and with flexible furnishings
- Risk: Higher turnover
- Tip: Use fixed-term tenancies and regular inspections
Families
- Stay longer and prefer stability
- Look for homes near schools, parks, and with good insulation
- Prefer unfurnished homes
- Risk: Wear and tear
- Tip: Prioritise Healthy Homes compliance
Professionals
- Reliable income and employment
- Value convenience, cleanliness, and fast maintenance
- Prefer city fringe or inner-city apartments
- Risk: Shorter stays if job relocates
- Tip: Offer tidy, low-maintenance living spaces
How Rentall Helps
We market properties to the right audience and help landlords adjust their rental rules, pricing, and agreements to match tenant profiles.
Want to attract the right tenants for your property? Let Rentall build your strategy.
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